Lezioni di Etichetta

Original Formats & DOOH

The "Lezioni di Etichetta" format is a simple yet effective solution suitable for all product categories. The chalkboard background, magnifying glass, and graphics with a chalk-like texture are all distinctive elements of the format, aimed at explaining step by step the labels of products and their qualities. The format also lends itself to multichannel adaptations: for many clients, we have created campaigns for both television and digital platforms as well as radio, providing a comprehensive 360-degree product that allows us to maximize the campaign's results.

Developed in collaboration with RAI PubblicitĂ , numerous brands have chosen our format, including McDonald's, MUTTI, Melinda, Foppapedretti, Lovable, and many others.