Perla Nera

The new 2025 summer campaign dedicated to Perla Nera watermelon has officially set sail!
Leading the way is a new and charismatic testimonial: an adventurous pirate starring in a fully CG-animated commercial, entirely produced in-house by our creative team—from the concept and modeling all the way to the final broadcast.

A fresh, fun, and visually striking piece of content that marks this character’s debut in the Perla Nera world and introduces him to the general public for the very first time.
But that’s not all: our pirate will soon be back in the spotlight at upcoming events and in future Perla Nera communication initiatives.

Credits

CLIENT: Perla Nera
CONCEPT: GOTHACOM
PRODUCTION: GOTHACOM
CREATIVE DIRECTOR: Andrea Arnaldi
3D & VFX ARTISTS: Alessio Cagnano & Gabriele Rescaldani
ANIMATION: Alessio Mizzan
COLOR: Alessio Cagnano
MUSIC & SFX: Bittoo Pirazzi 
SPEAKER: Manuel Bonvino
ACCOUNT: Marta Vittoria Bruschi & Flavia Nascimben